The Rolex GMT-Master II with its iconic "Pepsi" bezel – a vibrant two-tone red and blue ceramic insert – has captivated watch enthusiasts for decades. But the journey of this beloved timepiece, particularly its incarnation on the Jubilee bracelet, is one marked by periods of availability, scarcity, and fervent desire. The 2018 reintroduction of the stainless steel GMT-Master II ref. 126710BLRO on the Jubilee bracelet, after a period often described as the "Rolex Pepsi discontinued" era, sent shockwaves through the watch collecting world. This article will delve deep into the history, desirability, and current market landscape surrounding the Rolex Pepsi Jubilee, exploring everything from its price fluctuations to its availability in different regions.
The Genesis of the Pepsi and its Return:
Before delving into the specifics of the Jubilee bracelet version, it's crucial to understand the GMT-Master II's broader history. Initially conceived for Pan Am pilots in the late 1950s, the GMT-Master was designed to track multiple time zones simultaneously. The original "Pepsi" bezel, with its alternating red and blue segments, quickly became synonymous with the model, its bold color scheme mirroring the airline's livery. However, the journey of the Pepsi bezel wasn't always smooth sailing. Different iterations, materials (aluminum, then ceramic Cerachrom), and bracelet options (Oyster and Jubilee) have contributed to its complex history.
The period often referred to as "Rolex Pepsi discontinued" refers to the extended period when a readily available, stainless steel Pepsi GMT-Master II was absent from the official Rolex catalog. Demand consistently outstripped supply, leading to long waitlists and a thriving grey market. This scarcity, coupled with the watch's undeniable aesthetic appeal and historical significance, only served to increase its desirability.
The announcement at Baselworld 2018 of the ref. 126710BLRO, featuring the coveted Cerachrom Pepsi bezel on a Jubilee bracelet, was met with immense excitement. This model, finally offering the combination many collectors had longed for, marked a turning point. It provided a more comfortable and arguably more elegant alternative to the Oyster bracelet, which had been the primary option for previous iterations. The softer feel and flexibility of the Jubilee, with its five-piece links, made it a popular choice for everyday wear.
Rolex Pepsi Price Chart and Price List: A Volatile Market:
Understanding the pricing of the Rolex Pepsi Jubilee requires acknowledging its highly volatile market. There is no single, definitive "Rolex Pepsi price list" because pricing fluctuates based on various factors. These factors include:
* Demand: The ever-present high demand significantly impacts pricing. Limited availability consistently drives up prices above the official retail price.
* Condition: The condition of the watch, from its overall wear to the integrity of the bezel and bracelet, plays a crucial role in determining its value. Mint condition watches command significantly higher prices.
* Location: Prices vary geographically. The "Rolex Pepsi for sale UK" market, for example, might have different pricing dynamics than the US or Asian markets. Currency fluctuations also play a role.
* Year of Production: While the ref. 126710BLRO is relatively new, slight variations in production years might influence price, particularly as older watches become more desirable for their collectibility.
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